Here’s a quick overview to adding social media buttons to an EDM. For the most part this is possible and simple to implement.

Very cool.

Adding Facebook

Adding a “LIKE” button to an EDM is as simple as using the following code:

 
<a href="http://www.facebook.com/plugins/like.php?href=http://www.reborn.com.au&layout=standard&show_faces=true&width=450&action=like&colorscheme=light&height=80 target=">

<img title="Facebook Like Button" src=" http://www.scottking.com.au/likebutton.jpg" alt="Facebook Like Button" />
</a>
 

All you have to do is:

1. Change the URL to the page you want ‘liked’
2. Change the img location and upload your “Like” button image.

Adding Twitter

Adding Twitter uses much the same medthod, simply use the following code:

<a href=”http://twitter.com/share?url http://www.scottking.com.au &amp;text=Scotts&nbsp;Blog&amp;via=websiteaccount&amp;related=myaccount“>Tweet this</a>

And all you have to change is:

1. Change the URL to the page you want ‘liked’
2. Change the text (remember to escape any special characters)
3. Add an image icon similar to the Facebook implementation.
4. Specify your website name / account after the via variable
5. Specify your Twitter account after the related variable

Google +1

Unfortunately the new Google +1 uses JavaScript so at present there is no way to implement a “+1” directly into EDMs.

However Google’s +1 could be implemented using the alternate method outlined below.

An Alternate Method

An alternative is that when you click the Social media button, ‘Like’, ‘Tweet this’, ‘+1’ button you are taken to the hosted version of the newsletter and the relevant social media service can be called and overlayed as a div above the hosted version of your edm.

Dynamic SEO tags for your Flash site using PHP

To include Google Analytics tracking into your deeplinked flash site configure your SWF address like this:

       <script type="text/javascript">
            var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
            document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
        </script>
        <script type="text/javascript">
            var pageTracker = _gat._getTracker("UA-XXXXX-1");
        </script>

        <script type="text/javascript" src="swfobject/swfobject.js"></script>
        <script type="text/javascript" src="swfaddress/swfaddress.js"></script>

Substitute UA-XXXXX-1 with your actual UA number (available in your Google Analytics control panel), make sure you’ve got the var pagTracker set before including the swfobject.js & swfaddress.js files.

Remove any original Google Analytics code you have in the page and you should be set.

In your Google Analytics control panel you will now see your deeplinks being tracked such as /#/page.

Dynamic SEO tags for your Flash site using PHP

Step 1, lets get those back buttons, forward buttons and history working in our browsers navigational bars.

This functionality relies heavily on utilizing the excellent swfaddress script which you need to download from here (http://www.asual.com/download/?swfaddress).

1. Extract the swfaddress script to the same directory that your Flash .FLA’s live in, then setup your Flash file to use swfaddress. I’ll provide a quick guide here. if you require more information no the setup of swfaddress you can view the documentation online here: http://www.asual.com/swfaddress/docs/.

2. We need to include the swfaddress javascirpt support files into our HTML, so add the following two lines:

<script type="text/javascript" src="swfobject/swfobject.js"></script> <script type="text/javascript" src="swfaddress/swfaddress.js"></script> 

So your HTML looks like:

<?php
	function getDeepLink(){
		$requestedDeepLink=curPageURL();

		$requestedDeepLink = substr($requestedDeepLink,strrpos($requestedDeepLink,":80")+3);
		if(strrpos($requestedDeepLink,"/")==strlen($requestedDeepLink)-1){
			$requestedDeepLink = substr($requestedDeepLink,0,strlen($requestedDeepLink)-1);
		}
		$requestedDeepLink = substr($requestedDeepLink,strrpos($requestedDeepLink,"/"));
		$exclusions = array(".html", "/","index.php"); // URL extension exclusion list
		$requestedDeepLink = str_replace($exclusions, "", $requestedDeepLink); // remove extensions eg: "about.html" becomes "about"
	}

	function curPageURL() {
		$pageURL = 'http';
		if ($_SERVER["HTTPS"] == "on") {$pageURL .= "s";}
			$pageURL .= "://";
		if ($_SERVER["SERVER_PORT"] != "80") {
			$pageURL .= $_SERVER["SERVER_NAME"].":".$_SERVER["SERVER_PORT"].$_SERVER["REQUEST_URI"];
		} else {
			$pageURL .= $_SERVER["SERVER_NAME"].$_SERVER["REQUEST_URI"];
		}
		return $pageURL;
	}

$requestedDeepLink=getDeepLink();

$title="Home";
$description="Meta Tag Description for Home";
$keywords="Meta Tag Keywords for Home";
$inPageContent="Some altenate content for non-flash users on Home";
$noscript="Some altenate content for non-javscript users on Home";
if($requestedDeepLink=="about"){
	// SEO Tags for About Me
	$title="About Me";
	$description="Meta Tag Description for About";
	$keywords="Meta Tag Keywords for About";
	$inPageContent="Some altenate content for non-flash users on About";
	$noscript="Some altenate content for non-javscript users on About";
	$inContent=true;
}
if($requestedDeepLink=="contact"){
	// SEO Tags for Contact Us
	$title="Contact Us";
	$description="Meta Tag Description for Contact ";
	$keywords="Meta Tag Keywords for Contact ";
	$inPageContent="Some altenate content for non-flash users on Contact ";
	$noscript="Some altenate content for non-javscript users on Contact ";
	$inContent=true;
}
?>

<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en">
<head>
	<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
	<title><?=$preTitle." ".$title?></title>
	<meta http-equiv="content-type" content="text/html; charset=utf-8" />
	<meta name="Description" content="<?=$description?>">
	<meta name="Keywords" content="<?=$keywords?>">
	<script type="text/javascript" src="swfobject/swfobject.js"></script> 
	<script type="text/javascript" src="swfaddress/swfaddress.js"></script> 
</head>
<body>
	<div id="flashcontent">
		<?=$inPageContent?>
		<a href="http://www.adobe.com/go/getflashplayer">Click here</a> to download the latest flash player to view this site.
	</div>
	<script type="text/javascript">
		// <![CDATA[
		//INSERT YOUR SWF OBJECT EMBED CODE HERE
		// ]]>
	</script>
	<noscript>
		<?=$noscript?>
	</noscript>
</body>
</html>

3. Now we need to move on to setting up the actual Flash .FLA. We will need to import the swfaddress class, this is done by simply adding this ActionScript line to the first frame of your Flash .FLA's:

this.onRelease = function() { 

 SWFAddress.setValue('DEEPLINK_URL'); 

//Here you can add the rest of your navigational logic, eg if you need to load a new SWF called example.swf into a MovieClip called "loaderClip", you might add the following line:

// loaderClip.loadMovie("example.swf");

}

this.onRelease = function() { 

 SWFAddress.setValue('/about-me/'); 

//Here you can add the rest of your navigational logic, eg if you need to load a new SWF called example.swf into a MovieClip called "loaderClip", you might add the following line:

// loaderClip.loadMovie("example.swf");

} 

this.onRelease = function() { 

 SWFAddress.setValue('/about-me/'); 

loaderClip.loadMovie("about-me.swf");

} 

this.onRelease = function() { 

 SWFAddress.setValue('/my-work/portfolio/'); 

 _root.gotoAndPlay("portfolio");

 _root.breadCrumbs.text="My Work > Portfolio";

}